Phil Marshall
Senior Director, Technology Acceleration @Pretzl
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WORK HISTORY
Senior Director, Technology Acceleration @Pretzl
London, GB
Lead the RevTech function within Pretzl’s Tech Acceleration practice, helping B2B organisations unlock greater commercial value from their marketing, sales and AI investments.Responsible for shaping the practice strategy, evolving the service offering and delivering transformational programmes that improve revenue performance, pipeline visibility and operational effectiveness.Key responsibilities• Lead a team of marketing technologists and RevOps specialists, driving high performance, capability development and operational excellence • Act as senior strategic advisor to clients on marketing automation, CRM optimisation, AI enablement and revenue process transformation • Lead pipeline acceleration and operational outsourcing initiatives that improve marketing operations maturity and pipeline performance • Identify commercial growth opportunities across the client base, supporting upsell and cross-sell initiatives across technology and revenue optimisation services • Shape the practice’s go-to-market positioning in alignment with Pretzl’s broader AI and technology acceleration strategy • Oversee complex transformation programmes spanning marketing automation, CRM, lead management and full-funnel optimisation • Continue evolving the RevTech capability to align with emerging client needs, revenue operations trends and new technology opportunities
EDUCATION
University of Sunderland
Master's degree, Marketing
University of Sunderland
Bachelor of Arts (BA), Business and Marketing
SKILLS
ABOUT PHIL MARSHALL
I help B2B organisations build AI-enabled revenue engines.As Senior Director, Technology Optimisation at Pretzl, I lead our RevTech function within the Tech Acceleration practice — helping marketing and revenue teams maximise the value of their investments in marketing technology, sales systems and artificial intelligence.We work at the intersection of strategy, systems and commercial performance.Our focus is simple: turn technology into measurable pipeline impact.This includes: • Full-funnel visibility and optimisation (TOFU → MOFU → BOFU) • Lead management and revenue process design • Marketing automation & CRM transformation • Operational outsourcing for growing or overstretched teams • Pipeline acceleration initiatives • AI integration across revenue workflowsI’ve grown and shaped our RevTech capability from the ground up — evolving our services to meet shifting client demands and embedding AI into how we design, optimise and deliver revenue operations.My role spans three key areas: • Leading and developing a high-performing team of marketing technologists • Acting as a senior strategic advisor to clients on revenue transformation • Continuously evolving our go-to-market and service offeringI’m particularly interested in how AI can reshape revenue operations — not as a trend, but as a practical driver of performance, efficiency and smarter decision-making.If you\'re a marketing or revenue leader looking to move beyond fragmented tech stacks and toward a cohesive, AI-enabled growth engine — let\'s talk.
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