Kiersten Gourlay
Client Experience Lead, Account Director @Pretzl
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WORK HISTORY
Client Experience Lead, Account Director @Pretzl
Pretzl (formerly Agent3) is a full-service B2B marketing agency; Built for how your buyers actually buy. We help you navigate today’s unusual marketing reality, using customer science to turn twisted buyer journeys into straightforward results- Partnering with leading technology brands to accelerate B2B, ABM, GTM, and partner revenue- Defining ABM and B2B marketing program strategy in collaboration with key global partners including sales, marketing, field, and executive teams- Strategic advisor on B2B, ABM, and AI marketing best practices- Building and delivering go-to-market plans based on a thorough understanding of the client\'s business, account plans, market challenges, buying groups, target industries, and value propositions- Identifying, scoping, launching, and overseeing the delivery of >$2M programs in collaboration with specialist teams including media, content, creative, positioning, insights, measurement, marketing technology, and revenue technology- Empowering team members to manage complex commercial, production, and delivery schedules across global programs, develop strong client management skills, and achieve their career goals- North America culture leader. Promoting team member health and happiness through meaningful engagements, culture development, and leadership engagement.
EDUCATION
University of Central Florida
Bachelor of Arts (B.A.)
ABOUT KIERSTEN GOURLAY
Empowering high-tech marketing, sales, and product teams to connect and accelerate revenue through award-winning B2B marketing. Partnerships include Google Cloud, AWS, ServiceNow, WWT, Thoughtworks, Fortinet, Pure Storage, and Amplitude. As a bonus, I bring upbeat people leadership experience to curate a lively and high-achieving company culture; guiding colleagues and partners to reach their peak potential. The goal? Make Mondays feel less Monday while driving growth from the inside out. My free time consists of plant-based gastronomy, reading, yoga, camping, snowboarding, and exploring global National Parks. Let\'s connect!
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