Phil Jermain

Regional Sales Manager Wtnh News 8 and Wctx Mytv9 @Wtnh-Tv

New Haven, CT, US

Develop and expand relationships with major accounts, driving increased revenue across all media assets, which include four television stations, the newly created Bounce cable network (African-American programming) and all related internet sites. A major focus is working with agencies who place advertising for accounts with corporate home offices outside Connecticut. Develop and execute an annual strategic sales plan which includes specific objectives and methods in television and on-line sales results in: total revenue, market share, business retention, new account development and profitability. Collaborate on the planning and execution of strategies which leverage on-line assets through social media. Extensive search engine marketing. Manage relationships with many of the stations largest and most strategically significant accounts representing diverse vertical markets, including Stop & Shop, Nissan, Bob’s Discount Furniture, Pilgrim Furniture, Bassett Furniture, Shop-Rite and CarMax. Developed effective promotional strategies involving keyword research and search engine optimization. Created embedded video advertisements on Facebook targeted to specific audience demographics. Leveraging the company’s strategic relationship with LIN Digital, a premium top 20 search engine company in the country, driving them to become the agency of record for client organizations.

Hobart and William Smith Colleges

Bachelor of Arts (B.A.), Economics/Urban Studies