Philippe van Loo

Art Director @Vlstudio

Paris, FR

Communication consulting (Print, digital) Advice and communication strategy Reflection on brand positioning Benchmark and competitive analysis Art Direction Design and production of communication media: Identity, and digital publishing Brainstorming, concept research Graphic design Web & Digital (websites design and redesign, web application design, native and cross platform; Emailing design; Software interface design for business tools); Print (Creation of Visual identities and printed materials: brochure, brochure, flyer); 3D & Animation (Storyboarding, motion design, compositing, animation, modeling, texturing and 3D rendering) User interface creation (UI / UX) Definition and formalization of the user path (user scenarios, experience map) Setting up IT architecture and creating tree structures Ideation and functional prototyping (zoning, wireframing.) User-testing (pre and post launch) Guideline writing Marketing Developing content with editorial teams Content marketing Implementation of SEO (on site and off the site) Reflection on social media strategies (Facebook Campaign, Community management) Awareness on the growth hacking strategies (Landing page, A / B testing, Call to Action.) Email marketing Design Rough, modeling, rendering Packaging, product design, Interior design Project management Customer relationship management Commercial proposal creation Specifications sheet design Production team recruitment Schedule management Production team management (on site, external and outsourcing)(project managers, designers, integrators, developers) Control and optimization of budgets Manufacturing management for printed materials and development management for digital projects Webmastering Websites administration (installation, migration, transfer) Domain Name Management

ESDI - Créapôle

Master, Product design