Philipp Simon
Director Content Marketing & Brand Experience @XING
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WORK HISTORY
Director Content Marketing & Brand Experience @XING
Hamburg, DE
I lead a cross-functional content team across B2B, B2C, brand, and editorial, empowering them to create strategic, high-impact content. Together, we developed B2B assets that drive leads and launched brand initiatives that reshaped XING’s public image. Through a full newsletter revamp, the team increased user satisfaction from 3.4 to 4.08. By aligning closely with product, PR, and policy, we ensured our content consistently supported brand and reputation goals.
EDUCATION
Macromedia University of Applied Sciences
Bachelor of Arts - BA, Journalismus
ABOUT PHILIPP SIMON
Content ist für mich mehr als Reichweite. Es ist Story, Strategie und Wirkung.Bei XING entwickle ich Formate, die Marken sichtbar machen – von Branded Entertainment bis Video-Podcasts.Mein Ansatz: Content Marketing, das nicht laut ist, sondern relevant.
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