Philipp Hanas
Director Insights & Solutions Consultancy @Unicepta
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WORK HISTORY
Director Insights & Solutions Consultancy @Unicepta
Cologne, DE
Media Intelligence & Measurement Consulting- Development and Execution of Global Stakeholder Tracking- KPI Frameworks and Scorecard Measurement- Holistic Data Analytics and Reporting (PESO-based & beyond)- Daily Actionable Insights Formats (Realtime Listening Concepts)- 24/7 Issue Caretaker Formats
EDUCATION
Deutsche Sporthochschule Köln
Physical Education
Imberhorne School
A-Level, Physical Education, English, Maths
Technische Universität Ilmenau
Diploma, Applied Media & Communication Science
SKILLS
ABOUT PHILIPP HANAS
As an award-winning communications and measurement expert, I specialize in developing innovative and tailor-made outcome-based performance measurement strategies that drive tangible value for corporate/product communication. My holistic measurement frameworks, recognized with three AMEC Gold Awards in 2024, demonstrate my ability to transform complex challenges into actionable insights above industry standard.I have extensive experience advising C-level executives and a proven track record in international markets, including my tenure at UNICEPTA’s Shanghai office. Leveraging artificial intelligence to enhance measurement processes, I act as a vital link between client needs and AI specialists, ensuring the seamless transfer of insights into tailored AI applications. By aligning cutting-edge technology with strategic goals, I help organizations achieve measurable and sustainable success in dynamic business environments.I have been working in the field of media intelligence for more than 14 years. Over the course of my career, I have focused on the pharmaceutical and chemical sector and developed a deep understanding of the unique challenges and opportunities that this sector faces.
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