Phanna Nop

Digital Marketing Product Manager @Lighthouse Credit Union

Columbus, OH, US

E-commerce Strategy & OperationsDeveloped and executed a comprehensive e-commerce strategy to increase online sales & engagement.Optimized our Shopify, Amazon, and TikTok Shop stores for seamless user experiences.Lead DTC sales initiatives while supporting omnichannel growth with retail & wholesale partners.Manage relationships with major e-commerce platforms and explore new growth opportunities. Digital Marketing & GrowthExecuted SEO, SEM, PPC, and social media ad campaigns to drive traffic & conversions.Manage email marketing (newsletters, drip campaigns, promotions) via Mailchimp.Overseeing content creation for digital ads, product descriptions, blogs & landing pages.Implement influencer & affiliate marketing programs to expand brand reach.Optimize the checkout experience to reduce cart abandonment and boost conversion rates. Data-Driven Decision Making & InnovationAnalyze customer journey data, heatmaps, and website analytics for continuous optimization.Benchmark against competitors and provide insights & recommendations to leadership.Implement AI-driven chatbots, voice search, and AR/VR for an enhanced shopping experience.Collaborate with web developers to improve site speed, mobile UX, and performance.Ensure smooth inventory management & order fulfillment with supply chain coordination.

University of Phoenix

Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services

Full Sail University

Associate of Arts and Sciences (A.A.S.), Film/Cinema/Video Studies