Ian Kelley
Performance Media Manager @Lighthouse Credit Union
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WORK HISTORY
Performance Media Manager @Lighthouse Credit Union
Dover, NH, US
Lead all digital media activation strategy for the Credit Union inclusive of paid search, display, video, connected television, digital out-of-home, and more.Partner with marketing operations, compliance, consumer experience and creative teams to produce high impact marketing messaging and frictionless digital experiences that drives action through broad reach tactics at scale. Streamline analytics roadmaps, process and internal communications around media performance guided in incrementality frameworks and creative effectiveness to drive business outcomes and key stakeholder alignment.Lead the transition to in-house media management and buying operations, reducing reliance on external vendors, while improving media performance. Spearheaded hands-on-keys digital media buying with a multi-million dollar budget. Oversee ad operations to ensure proper delivery, functionality, and tracking.Establish workflows and processes around media strategy development and management to streamline internal day-to-day operations. Evaluate external vendors as needed.
EDUCATION
Corvinus University of Budapest
Bachelor’s Degree, Business, Management, Marketing, and Related Support Services
University of New Hampshire
B.S. Business Administration, Marketing/Marketing Management, General
SKILLS
ABOUT IAN KELLEY
I’m an experienced digital marketing leader with a strong background in both agency and brand-side work, specializing in media strategy development, planning, reporting, and execution. I’m known for expertly managing a wide range of marketing channels, including programmatic, out-of-home, social, search, affiliate and marketplaces.I take a strategic approach to developing omnichannel paid media strategies that drive brand awareness, product consideration, and profitable growth. I thrive in cross-functional environments and have collaborated effectively with agency partners and clients on creative development, data analytics, media optimization, reporting and more. I have also worked with internal teams across creative, UX, strategy, business planning, and finance to bring seasonal go-to-market media plans to life.Highly analytical and a natural storyteller with data, I’m passionate about using insights to inform smart decisions. I’m especially interested in leveraging AI to drive efficiency in day-to-day operations. I bring strong project management skills, a focus on process improvement, clear communication, and a results-driven mindset to everything I do.AREAS OF FOCUS & SKILLSET:Performance Marketing | Paid Media Strategy | Marketing Project Management | Digital Advertising | Consumer Research & Insights | Platform Media Buying & Management | Brand Marketing Strategy | Agency Relationship Management | Marketing Data Analytics | Digital Transformation | Budget Forecasting & Management | Cross-Functional Team LeadershipKEY INDUSTRIES:eCommerce / RetailOutdoor Lifestyle / Recreation / Ski + SnowFitness / Nutrition / Health TechBeverage / CPGFinancial / Banking
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