Peyton Cornack

Marketing Associate @Federal Practice Group, Llp

Washington, DC, US

I help translate complex legal issues into clear, actionable content that reaches the right people at the right time. At a firm focused on federal employment, military law, and government contracting, I support a cross-platform marketing strategy that connects with our audience through educational content, timely updates, and meaningful engagement. My work helps position the firm as a trusted resource — especially when policies shift or stakes are high.Key contributions:• Launched and grew the firm’s TikTok presence from the ground up, helping connect with new audiences through accessible, platform-specific content• Manage content strategy across TikTok, LinkedIn, Facebook, and the firm blog, tailoring messaging to current events, legal changes, and platform trends• Track breaking news and policy shifts — including proposed federal employment cuts and large-scale legal issues like reductions in force (RIFs) — and help develop timely content responses• Coordinate and promote webinars with over registrants, assisting with planning, outreach, and post-event content use• Oversee SEO and blog production, from keyword research and content refinement to formatting and publishing in WordPress via Elementor• Track and analyze social media performance to inform content decisions, boost engagement, and optimize future campaigns

Eastern Michigan University

Bachelor of Business Administration - BBA