Peter Massera
Head of Marketing & Business Development @Gandey World Class Productions
Signup · Get unlimited contacts
WORK HISTORY
Head of Marketing & Business Development @Gandey World Class Productions
Head of Marketing & Business DevelopmentGandey World Class Productions | Full-time | Oct 2003 – Present (22+ years)I lead marketing, PR and business development across Gandey World Class Productions — helping deliver and grow large-scale live entertainment experiences that engage audiences and elevate destination events.Key areas of focus:Marketing strategy & campaign planning (show launches, tours, seasonal events)PR and media coordination to build awareness and attendanceBusiness development, partnerships and client relationshipsBrand positioning across multiple production titlesSupporting creative + commercial teams to maximise reach and impactSelected productions include:The Lady Boys of BangkokChinese State CircusSpirit of the HorseCirque Surreal Open to collaborations, partnerships and new opportunities within live entertainment, touring and event-led experiences.Spirit of the HorseCirque Surreal
SKILLS
ABOUT PETER MASSERA
I’m a Marketing & Business Development professional with 20+ years’ experience working in live entertainment, touring and large-scale event productions.As Head of Marketing & Business Development at Gandey World Class Productions, I oversee marketing strategy and PR across multiple productions — helping bring shows to life, build audiences, strengthen brands and support long-term commercial growth.I’m naturally people-focused and enjoy building strong relationships with event organisers, venues, programmers, creative teams and partners. I’m known for being honest, down-to-earth and detail-driven, with a strong understanding of what makes live entertainment connect with audiences.Specialties include:• Marketing strategy & campaign planning• Business development, partnerships & sponsorships• PR & communications• Live events, touring & audience growth• Entertainment brand positioningAlways open to new bookings, partnerships and collaborations for Gandey World Class Productions — feel free to message me to discuss programming, availability or opportunities.Outside of work I also teach spin & body conditioning classes — I love the energy of bringing people together and creating an atmosphere people want to be part of
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.