Peter Cebo
Director, Marketing Analytics & Insights @Plusgrade
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WORK HISTORY
Director, Marketing Analytics & Insights @Plusgrade
Toronto, ON, CA
Building and managing a team of data analysts. Scaling growth-marketing initiatives.• Working closely with the broader marketing team to support the identification of the most profitable marketing initiatives, forming testing and measurement plans and executing them effectively• New products and features: Formulating and executing robust and reliable testing plans, proving out their effectiveness both internally and externally• Defining marketing KPIs and critical success factors and leading the creation of dashboards to help us measure against established goals and benchmarks
EDUCATION
University of Waterloo
Bachelor of Mathematics (BMath), Honours Mathematics
Wilfrid Laurier University
Bachelor of Business Administration (BBA), Honours Business Administration, Co-op
SKILLS
ABOUT PETER CEBO
I am a respected and trusted mentor and leader who strives to be inclusive and empowering. Teams that I have led in the past have shown significant improvements in both work satisfaction, and in meeting and exceeding our goals. With a collaborative, enthusiastic energy, I am happiest solving complex problems using reasoned analysis based on evidence. Making sense of the numbers to get useful, applicable results is what drives me, and what I try to inspire others to. I define KPIs, create long-term plans, develop measurement and tracking tools, and conduct quantitative and qualitative analyses. I have a deep understanding of applied statistics – sampling, modelling / forecasting, and data mining. When performing or reviewing analyses and providing resulting recommendations, I\'m told that I excel at ensuring that every perspective is taken into account. Others have complimented me for not being afraid to question something or disagree outright when there is substantiating evidence that I should do so. I have significant experience in contract negotiation and execution and am particularly skilled at identifying and navigating both business and legal risks. I also have meaningful experience in driving operational excellence via process improvement. My performance is recognized for: “arms fully around the business, is able to do the analysis needed, thinks about things from every perspective and pull together strong decks” “huge amount of confidence. strong and well-founded opinions about issues and says what needs to be said” \"intuitive about what drives or impedes the business, and I\'ve always found his assumptions and logic to be very sound\"\"understands our partners\' business at a deeper level in order to help us provide relevant recommendations for their business\"\"great credibility with the partners, gets answers very quickly\" Along with having a high personal performance standard, I always strive to understand each project I work on at a deep level, which allows me to make significant, strategic decisions with utmost confidence. I understand French very well, depending on context.
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