Gabrielle Dadoun
Senior Manager, Partner Marketing @Plusgrade
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WORK HISTORY
Senior Manager, Partner Marketing @Plusgrade
Montreal, QC, CA
Drove partner marketing strategy across airline partners, launching marketing initiatives that increased adoption of ancillary revenue products and strengthened partner relationships- Managed top accounts in Europe & the Americas, each generating $300M+ in program revenue, and spearheaded the launch of 20+ partners/products- Led and mentored team members, supporting portfolio execution and professional growth- Designed a channel optimization framework adopted company-wide, improving key metrics by 49% and generating $1.4M incremental annual revenue- Collaborated across teams such as A&I, Paid Media, Creative, Product, and Partner Success teams to drive client strategies from pitch to delivery, to reporting results.
EDUCATION
Université de Montréal
Bachelor’s Degree, Political Science
HEC Montréal
Master of Science - MS, E-Commerce/Electronic Commerce
Collège Jean-de-Brébeuf
International studies
ABOUT GABRIELLE DADOUN
With over 5 years of experience in marketing and e-commerce, I currently lead partner marketing at Plusgrade, where I craft strategies that drive adoption and growth for ancillary revenue products. Passionate about fostering strong client relationships, I collaborate across teams to deliver impactful solutions that align with our partners\' goals. Dedicated to innovation and collaboration, I aim to contribute to a culture of excellence while delivering measurable results for stakeholders. I manage top accounts generating substantial program revenue and lead initiatives that optimize marketing channels and unlock business potential. By designing a company-wide channel optimization framework, we improved key metrics and drove significant incremental revenue. My work reflects a commitment to empowering teams and leveraging data-driven insights to execute effective marketing campaigns.
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