Peter Tu
Co-founder @Selfology
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WORK HISTORY
Co-founder @Selfology
Built and operated a boutique consultancy; led pandemic pivot to virtual service model (+50% online adoption).• Deployed cloud operations; created DDNOTES knowledge system (~40% research efficiency lift).• Managed strategy, client delivery, partner/vendor relationships, and financials; mentored 20+ entrepreneurs.
EDUCATION
British Columbia Institute of Technology
Building Technology, Architecture
The University of British Columbia
Biochemistry, Anthropology
ABOUT PETER TU
Operations and claims leader with 20+ years across insurance and entrepreneurial settings. At BCAA, led a 15‑person home claims team and implemented workflow changes that reduced average claim resolution time by ~25%, handled ~80% of escalations as the internal ombudsperson with 95%+ retention, and contributed to J.D. Power #1 Home Insurance Customer Satisfaction in Western Canada (2012–2014). As Founder/CEO of Selfology (2014–Sep 2025), orchestrated a COVID‑era pivot, built cloud‑based operations (M365/Google Workspace), and created the DDNOTES knowledge system that improved research efficiency by ~40%. Trilingual communicator (English, Mandarin; Cantonese conversational) with a calm, client‑first style and a track record of training, mentoring and cross‑functional collaboration. Open to operations leadership, claims management, and CX roles.
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