Peter Thornton

Lead Data Analyst @OVO

Nottingham, GB

Led customer and product analytics for \'greenfield\' product launches, defining the measurement strategy for key initiatives including OVO\'s loyalty programme (700k+ customers)- Delivered pivotal analysis quantifying the impact of the OVO Beyond loyalty programme on customer churn, proving its ROI and securing ongoing business investment in the channel- Managed the team\'s analytics roadmap, prioritising workloads to align with strategic business objectives and ensure analysts were delivering maximum value- Mentored a team of analysts to enhance their technical skills and commercial acumen, fostering their career development and establishing a culture of excellence- Established and upheld analytical best practices across the team, implementing code review processes and ensuring the quality and integrity of data models and reporting- Acted as the key analytics partner for product and commercial stakeholders, translating complex business questions into clear analytical projects and actionable insights.

Imperial College London

Environmental Technology MSc, Environmental Economics

UCL

Economics, Economics