Peter Sohn
Lead Manager, Marketing Analytics and Strategy @Equitable
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WORK HISTORY
Lead Manager, Marketing Analytics and Strategy @Equitable
New York, NY, US
Manage analysts in developing B2C & B2B2C data-driven marketing & branding strategies for financial services products• Own the strategy & Implementation process for media & site tracking to support data capture, & build retargeting audiences for equitable.com• Execute brand strategy across key channels: paid search, paid social, display, email, & website campaigns• Create data-driven strategies for media planning process around segmentation, unique messaging, retargeting, channel selection, & UX• Provide forecasting & recommendations for budget allocation• Build dynamic dashboards via data visualization software to provide near-real time updates to monitor performance• Lead strategy for creative development based on data• Direct strategy, media optimizations, & reporting standards, collaborating with media agencies & B2B2C stakeholders to drive awareness, customer acquisition & retention• Establish analytics dashboards to enable senior leadership to track business objectives
EDUCATION
University at Buffalo
Bachelor of Science - BS
Wharton Online
Executive Presence and Influence: Persuasive leadership development
SKILLS
ABOUT PETER SOHN
I am a Data Analytics professional who develops marketing strategies informed by…
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