Peter Kastner
Global Marketing Lead @bp
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WORK HISTORY
Global Marketing Lead @bp
London, GB
As a Customer Marketing Lead within bp’s Mobility & Convenience Marketing Network of Excellence, I develop and deliver integrated omnichannel marketing strategies that drive customer value, brand health, and business growth across global markets.I partner closely with local market teams to co-create customer-centric campaign plans, shaping initiatives rooted in insight, behaviour, and data. My work spans the full media mix and focuses on building meaningful, long-term engagement—boosting loyalty, satisfaction, and lifetime value.I lead the development of global campaigns from strategy through execution, collaborating with cross-functional teams and the Hub to ensure consistent, high-quality channel activation across touchpoints. With an analytical mindset, I track performance, guide optimisation (including test‑and‑learn programmes), and ensure channel compliance and operational excellence.
EDUCATION
Corvinus University of Budapest
Communication and Media Studies Expert MA, International and Intercultural Communication
Budapest Metropolitan University
Communication Expert BA, International and Intercultural Communication
SKILLS
ABOUT PETER KASTNER
Brand, communications & marketing professional with 12+ years of experience driving integrated strategies in the global energy and technology sectors. Proven expertise in brand leadership, digital transformation, stakeholder engagement, and end-to-end campaign management across diverse markets. Passionate about building brands that inspire loyalty and deliver measurable business impact.
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