Sydney Botine

Digital Marketing & Communications Lead @bp

Chicago, IL, US

Customer intranet management, content creation, communication, and campaign launches across sites - Manage marketing assets, customer intranet, reporting dashboards, and customer communication for bp/Amoco, TA, Thortons, and ampm locations across the U.S. – including loyalty program training, site technology updates, and informational assets for 12 product lines and loyalty programs Implement full-cycle digital marketing campaigns for product launches including earnify, earnify/Prime program, Retail Operating System, and bp Academy - Oversee UI design, copywriting, data ingestion and analysis, development of multiple reporting dashboards, and execution of security protocol for customer intranet - Create content such as videos, speeches/presentations, webinars, training guides, and email campaigns- Budget agency fees, event fees, customer merchandise, fulfillment, and more - Plan and coordinate participation in 15+ trade shows per year, including presentation and speech writing, booth design, SWAG design and ordering, booth shipment/setup, and event coordination

Cherry Creek High School

High School

Westmont College

Bachelor’s Degree