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Peter Dominguez

Vice President Strategy @Sparks

Austin, TX, US
EMAILS
p••••••••@wearesparks.com
MOBILE NUMBERS
+14•••••••28

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WORK HISTORY

Oct 2021 — Present

Vice President Strategy @Sparks

Austin, TX, US

ADWEEKs 2024 experiential agency of the year. I help define our clients’ business objectives, KPIs and audiences messages. Then I develop a strategic POV & framework with planning recommendations to make events, trade shows, field marketing activations, etc more engaging, efficient & measurable.

EDUCATION

N/A

University of Colorado Boulder

BA, English Literature

N/A

Choate Rosemary Hall

High School

SKILLS

Strategy AlignmentInteractive MarketingOnline AdvertisingTrade ShowsEvent PlanningStrategyMessagingSocial Media MarketingDigital MarketingRelationship MarketingLive EventsEvent Marketing StrategyCorporate EventsDigital MediaTelevisionIntegrated MarketingLead GenerationMarketing CommunicationsCreative StrategyCreative DirectionDirect MarketingCopywritingSales EnablementEvent ManagementDigital StrategyEmail MarketingBrand DevelopmentSponsorshipMarketingEngagementCorporate CommunicationsSocial MediaEvent ProducingOnline MarketingBrand ManagementContent StrategyMarketing Strategy

ABOUT PETER DOMINGUEZ

25 years of event marketing agency experience. A creative strategist executive specializing in live & online brand experiences, trade show exhibits and experiential marketing activations. Extensive experience in C level workshops, new business/account planning, content strategy, conference & exhibit attendee journeys, campaign building, SaaS, enterprise technology, healthcare, sales enablement, association trade shows and virtual events. Very comfortable with public speaking.Avid guitarist, foodie & vintage car buff.

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