Peter Cronin

Consumer Insights Director @Gold Eagle Company

Oversee all insights for core company brands, including STA-BIL, 303, and Trinova, as well as all innovation initiatives. Deliver foundational research to better understand core markets, including attitudes and usage, habits and practices, and path to purchase. Responsible for measuring and monitoring brand health. Deliver insights to inform the optimization of brand positioning, messaging, pricing, packaging. Regularly consult with executives on design of and progress against strategies for consumer-driven marketing initiatives.