Peter Barlow
Corporate Communications Manager @West Ham United FC
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WORK HISTORY
Corporate Communications Manager @West Ham United FC
London, GB
Lead the Club’s corporate communications, public affairs and stakeholder engagement strategy, safeguarding and enhancing its reputation as a Premier League organisation operating within a highly scrutinised sporting, political and regulatory environment.Lead on strategic communications and public affairs on issues relating to governance, reputation, and stakeholder relations.Direct public affairs and external engagement activity, managing relationships with Westminster, City Hall, local authorities and key industry bodies to ensure alignment with corporate priorities and protect the Club’s strategic interests.Lead corporate positioning across social responsibility, equality, diversity and community impact, strengthening the Club’s narrative as a responsible, community-focused institution within football and east London.Oversee external communications for major community and infrastructure-related initiatives, ensuring transparent stakeholder engagement and positive media positioning.Act as communications lead for West Ham United Foundation, aligning charitable impact, ESG priorities and brand narrative with wider corporate communications strategy.Manage proactive and reactive media strategy on corporate matters, delivering clear messaging in a fast-moving, high-profile media landscape.
EDUCATION
Mayfield School & 6th Form College
AVCE Media and Communications, AVCE Media and Communications
SKILLS
ABOUT PETER BARLOW
With over a decade of experience in strategic communications, public affairs, and media, I specialise in helping organisations protect reputation, influence stakeholders, and tell their story with impact. My career spans diverse sectors - from local government and major development projects to sport and the arts - giving me a broad perspective on how communications can drive trust and engagement.I have proven expertise in media relations, crisis management, and stakeholder engagement, supported by a strong track record of delivering campaigns that resonate with audiences and achieve results. I am passionate about using communications as a tool to strengthen relationships, champion inclusion, and create positive change.Curious, proactive, and collaborative, I thrive on turning complex challenges into clear strategies that build reputation and deliver long-term impact.
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