Peter Adegor

Marketing Manager @Ttt

Lagos, NG

Designing and implementing digital marketing strategy.Currently leading the acquisition of trade insights for making business decisions and increasing sales.Introduced a retail audit program for gas pumps and restaurant outlets inclusive of research, strategy development, and tactical execution.Developed and executed marketing plans resulting in a 30% growth in sales.Improved Availability (reduced OOS), Visibility (increased SOVI), Affordability (enabling price compliance) across geographies resulting in the growth of the National One Number Score by over 50% FY 2019.Created a quarterly trade marketing guideline for Shopper marketing campaigns, a 20 - 30-page document outlining the step by step process to be followed during campaigns for that quarter.Implemented attitude & awareness study to identify branding gaps leading to 24% channel growth through the repositioning of POS creatives.Orchestrated the “Nurture A Child” CSR campaign with the Hollandia SKU and reached over children in IDP camps.Leader for Shopper marketing campaigns (recruitment, OBM, Price Pack Architecture) and marketing intelligence & research (Nielsen Retail Audit, Kantar BHT, Kantar HH Panel, Decision Point).

University of Jos

Bachelor's degree, Geology & Mining

Lagos Business School, Pan-Atlantic University

Strategic Marketing Management Program

Edinburgh Business School, Heriot-Watt University

MSC Marketing, Business Management

University of Nigeria, Nsukka

Post Graduate Diploma, Marketing