Pete Ridgard
Senior Growth Marketing Manager @Blue Light Card
Signup · Get unlimited contacts
WORK HISTORY
Senior Growth Marketing Manager @Blue Light Card
I manage growth initiatives across Paid Search, SEO and Paid Social; working cross-functionally and in collaboration with relevant stakeholders.*Hands on management of all Paid Marketing channels, including Google Ads, Meta Ads, Apple Ads and TikTok Ads.*Management of team; mentoring, supporting and developing capabilities.*Cross-functional collaboration with Brand/Comms, Partnerships, Design and Product Teams.*Hands on Search Engine Optimisation including on-site, off-site and technical optimisations.*Introducing new and profitable growth channels to our marketing mix including Referrals.*Landing page creation and optimisation - finding new and creative ways to attract new users through SEO and Conversion Optimised CMS pages.*Analytics and Reporting via GA4, Amplitude and visualisations with Looker Studio.
EDUCATION
Bath Spa University
Bachelor of Arts (B.A.), English
SKILLS
ABOUT PETE RIDGARD
I am an experienced and results-driven digital marketing professional with over 14 years experience across a wide variety of digital channels in B2C and B2B verticals. My primary goals as a Digital Marketing professional, are to increase the profitability of digital spend, through effective optimisation and identifying and capitalising on key market trends.My career experience includes:*14 Years Digital Marketing Experience*14 Years PPC Management Experience*7 Years SEO Experience*14 Years Analytics Experience*6 Years Copywriting Experience*9 Years Managerial ExperienceSpecialties: Digital Marketing Management, Pay Per Click Advertising, Search Engine Optimisation, Copywriting, Web Analytics, Conversion Optimisation, Digital Strategy, eCommerce, Paid Social, Remarketing, Amazon Advertising.I have experience in Digital Marketing activity for the following industries: Automotive, eGifting, Sports / Leisurewear, Video Games, Charities, eCommerce and Leisure & Tourism.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.