José Ulloa

Marketing Manager Mexico, Central America and the Caribbean @Bayer

MX

Scope:$120M+ annual portfolioOwn the annual marketing strategy for the leading brand in the vegetable seed industry (Seminis), across Mexico, Central America, and the Caribbean.• Led commercial strategy for LATAM region achieving +12% YoY sell-out growth and 15% gross margin improvement through customer segmentation and data-based sales execution.• Managed regional P&L of +US$100M, ensuring sales forecast accuracy, pricing alignment, and profitability targets across 7 countries.• Supervised cross-functional teams (sales, technical, marketing) and developed a consultative sales model that increased customer retention by +9% and pipeline conversion by +25%.• Partnered with global sales and R&D to introduce 6 product launches, achieving 18% faster market penetration vs plan.• Drove adoption of Salesforce CRM & analytics, improving forecast precision (+25%) and enabling real-time business performance dashboards.• Developed strategic relationships with key distributors and regional accounts, strengthening brand equity and business continuity.

Universidad Anáhuac

Maestría en Comunicación Corporativa y Mercadotecnia, International Marketing

Universidade de Vigo

Certification in Communication and Senior Management., Comunicación empresarial

Universidad Veracruzana

Licenciatura en Ciencias de la Comunicación, Communication, General