Pepe Smith
Advisor @Lookadthat
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WORK HISTORY
Advisor @Lookadthat
LookAdThat is the first out of home solution that is truly flexible, measurable, and optimisable. All in real time!My responsibilities, working on a pro-bono basis are to provide strategic guidance, industry insight, and practical support to accelerate the growth of the business and to mentor the founders with the development of the company.
SKILLS
ABOUT PEPE SMITH
Results-driven and strategically minded business leader with over 25 years of experience delivering transformational growth across global technology, consulting, and financial services sectors. Demonstrated ability to design and execute business strategies that align market needs with organisational goals—resulting in sustained revenue growth, enhanced client value, and strengthened competitive positioning.Proven expertise in developing high-impact go-to-market strategies, more recently focused on Cyber Security, penetrating new and complex markets, and building tailored value propositions that resonate with C-suite decision-makers. Skilled at shaping strategic direction by taking an outside-in perspective—rapidly assessing market dynamics, client challenges, and ecosystem opportunities to define clear and differentiated growth plans.Highly effective in engaging clients at senior levels, cultivating long-term partnerships, and leading solution-focused conversations that convert into commercial success. Extensive experience managing executive relationships across major Global Investment Banks, delivering cloud-based, data-driven solutions that support intelligent client engagement, operational efficiency, and regulatory compliance.Exceptional stakeholder management capabilities with a proven track record of influencing and aligning diverse internal and external stakeholders, including board members, partners, and cross-functional teams. Recognised for collaborative leadership and the ability to lead multidisciplinary teams in the delivery of complex, multi-region strategic initiatives across sales, consulting, and product delivery.KEY SKILLS AND COMPETENCIES• Strategic Business Planning & Execution• Executive Stakeholder Engagement & Influence• Complex Client Relationship Management• Go-to-Market & Growth Strategy• Sales Leadership & Revenue Acceleration• Financial Services & Compliance Advisory (FCC, AML, KYC)• Cloud-Based Technology & Data Solutions• Strategic Partnerships & Ecosystem Development• Market Analysis & Opportunity Identification
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