Pénélope Carreau
Public Relations Officer @National Gallery Of Canada
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WORK HISTORY
Public Relations Officer @National Gallery Of Canada
Ottawa, ON, CA
Media Relations• Leading media outreach campaigns, securing positive coverage for the Gallery in local and national media outlets.• Crafting compelling pitches, news releases, press materials, and briefing documents to effectively communicate the Gallery\'s National Engagement initiatives, Learning and Community Engagement programming, partnership with other institutions, fellowships, and more.• Building robust media lists, ensuring targeted and strategic outreach to key journalists and influencers.• Building and maintaining detailed media coverage reports, ensuring the Communications team’s ability to report on the positive results to internal and external stakeholders.• Conducting daily media monitoring and analysis, providing valuable insights to the Gallery’s senior management and Board of Trustees.Influencer Relations• Introduced an Influencer Relations strategy at the Gallery, prioritizing organic, non-remunerated relationships with influencers who represent the Gallery’s target audiences.• Developed strong relationships with 10+ local influencers through invitations to media previews, exhibition opening events, private tours of new exhibitions and exclusive evenings.Social Media (interim Social Media Officer for 14 months)• Revamped the Gallery’s French and English Instagram accounts to align with the brand identity: added branded and relevant Story highlights and curated the feed to include 95% artwork images. • Developed a Social Media channel strategy to streamline the brand voice on all the Gallery’s active platforms (Instagram, Facebook, X, LinkedIn).• Integrated public relations efforts with social media initiatives, ensuring a cohesive and amplified online presence and brand voice.• Spearheaded visual content creation efforts for social media platforms, aligning messaging and strategy with the Gallery’s national mandate.• Promoted events through all channels, growing audience and maximizing engagement.
EDUCATION
Collège André-Grasset
Diplôme d’études collégiales (DEC), Arts, Lettres & Communication
Sotheby's Institute of Art
Intensive Course, Art World Marketing, PR, and Communications
Concordia University
Bachelor of Arts - BA, Specialization in Communication Studies
ABOUT PÉNÉLOPE CARREAU
As an ambitious public relations professional with 5 years of experience and a passion for visual arts, I lead all my media relations, influencer relations and campaign strategy work with poise, diplomacy, and savviness. Through my time in agency, I’ve collaborated with diverse clients across industries, including food and drink, retail, entertainment, commercial real estate, logistics, non-profit, and luxury industries. These experiences have given me a global perspective on the PR industry and allowed me to forge strong, enduring relationships with clients. With my immense passion for the arts, art markets, fairs, and museums, I am deeply involved in the Montreal art scene, actively volunteering and engaging in various opportunities. This commitment fuels my passion and keeps me attuned to the latest trends and developments in the art world. I’m a Communication Studies graduate from Concordia University, where I’ve held high-stakes leadership roles in multiple student organizations such as In-Focus Media and Humans of Concordia.Specialties: Writing, Copywriting, Scriptwriting, Media Relations, Campaign Strategy, Social Media, Creative Strategy and Execution, and Content Creation.I\'m building my communications and public relations career in the art world. Get in touch with me at p••••••••@gmail.com.
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