David Lamb

Marketing Manager @Ascona Group

Key Responsibilities: Strategized and planned a comprehensive schedule across all platforms to effectively reach target markets. Developed and managed email marketing content using ECWID, ensuring engaging and impactful messaging. Built and maintained customer databases. Created creative and engaging content for various platforms, including websites. Ensured all content adhered to brand guidelines, maintaining brand consistency. Suggested and implemented new features to enhance brand awareness, such as promotions, competitions, and giveaways. Managed and optimised the Ascona Group portfolio of websites with content.Social Media: Generated and executed an engaging social media strategy, leveraging seasonality and core campaign messaging. Created and managed daily social media posts across platforms like Instagram, Facebook, Twitter and LinkedIn. Utilised marketing campaigns to continuously grow metrics and increase audience engagement. Responded and engaged with comments on social media platforms, fostering meaningful interactions. Developed and established a strong social media presence for our brands. Reviewed and analysed social media key performance indicators (KPIs), identifying trends and insights. Recommended and implemented solutions to drive marketing efficiencies and optimization.