Penny Chiang
Product Designer Iii @Vmware
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WORK HISTORY
Product Designer Iii @Vmware
Vancouver, BC, CA
Served as sole product designer on vSAN Data Protection — a net-new enterprise feature built from 0 to 1, shipped across 3 major releases (vSphere 8.0u3, 9.0, and 9.1) as part of VMware Cloud Foundation- Designed end-to-end UX for VM snapshot management, async replication, failover/failback workflows, and a cross-datacenter global monitoring dashboard for infrastructure admins managing hundreds of VMs at scale- Led unmoderated concept testing via UserZoom (70+ responses in one week) to challenge a leadership-preferred geographic topology UI, resulting in a research-backed pivot to a cluster-level visualization that better served operational workflows- Drove cross-team stakeholder alignment between vSphere and vSAN product and UX leads to resolve a fundamental mental model conflict — advocating for user-coherent integration over technically-siloed feature design- Conducted formal usability tests, customer feedback sessions at industry events, and field engineer interviews to ground design decisions in real operational behavior rather than assumed requirements- Collaborated directly with PMs and engineering architects in an agile environment, navigating technical constraints across a 3+ year project lifecycle while maintaining design quality and user advocacy
EDUCATION
National Taiwan University
Bachelor's degree, Library and Information Science
Indiana University Bloomington
Master's degree, Human Computer Interaction Design
ABOUT PENNY CHIANG
I\'m a product designer with 6 years of experience, specializing in enterprise B2B software and infrastructure tools. Most recently, I spent 4+ years at VMware designing tools used by IT administrators managing large-scale infrastructure — work that lives at the intersection of deep technical complexity and the humans responsible for it every day.At VMware, I led the end-to-end design of vSAN Data Protection — a 0→1 feature I took from concept to shipped across three major releases. I also designed vSphere Configuration Profiles, a host configuration management tool that reduced hours of manual work to a single operation. Both projects required not just interaction design, but sustained advocacy: running research studies, challenging leadership-driven directions with data, and navigating alignment across engineering, PM, and UX teams.My design strength lies in creating within constraints and using research to find the questions worth asking — not just validating assumptions. I believe good design should amplify our ability to be human, even when the product is a dense infrastructure management tool.Before VMware, I designed personalized banking experiences at Citi, helped launch a cashback-to-donation app at a startup, and interned at Google working on Google Duo.I hold an MS in Human-Computer Interaction Design from Indiana University and a BA in Library & Information Science from National Taiwan University.Currently exploring AI product design — specifically the evolving role of design as AI reshapes how products are built and experienced. Open to full-time product design roles in Canada or with North American teams.
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