Pedro Velázquez

Head of Content @Aplazo

MX

Develop and lead the overall content strategy across all platforms, aligning messaging with brand voice, business goals, and customer needs- Build and manage the content calendar for Paid Media, CRM, Product, Organic Social Media, SEO, and Brand Marketing initiatives- Create and supervise high-performing content for acquisition campaigns, user activation, engagement, and loyalty- Collaborate closely with Paid Media, Marketing Automation, and Growth teams to optimize content for conversion, retention, and customer lifetime value- Lead UX writing initiatives to ensure cohesive, user-centered messaging across Aplazo’s product ecosystem- Define, implement, and refine the tone of voice, editorial guidelines, and storytelling frameworks for the brand- Oversee content performance, leveraging analytics to track KPIs like CTR, engagement rates, conversion rates, and ROI- Manage and mentor a growing content team, fostering creativity, excellence, and a data-driven mindset

Universidad Iberoamericana, Ciudad de México

Comunicación, Comunicación Estratégica