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Pedro de Jesus
Preneed Advisor @Smart Cremation
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WORK HISTORY
Preneed Advisor @Smart Cremation
Houston, TX, US
EDUCATION
Purdue University
Bachelor of Science (B.S.), Computer Science & Mathematics
Roosevelt University
BS, Mathematics & Psychology
SKILLS
ABOUT PEDRO DE JESUS
I’m a data and insights leader who helps organizations turn information into strategy. Over 13+ years at Ravinia Festival, I led and scaled the organization’s first Data & Insights department, guiding over $40M+ in financial investment annually and shaping decisions across marketing, finance, and operations.My path into analytics wasn’t linear—I started in public relations and digital engagement, where I learned the power of storytelling and connecting with audiences. That perspective still drives how I approach data: data isn’t defined by queries or dashboards, but by its ability to reveal what truly makes a business thrive and guide smarter paths forward.Today, I specialize in combining technical tools (SQL, Python, Tableau, BigQuery) with collaborative leadership to uncover insights, mentoring high-performing and inquisitive teams, and helping brands align strategy with customer behavior. I’m excited by opportunities where data isn’t just tracked, but actually drives the story forward.
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