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Pedro Barba
Pepsico Mexico Foods Fp & a Sr Director @PepsiCo
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WORK HISTORY
Pepsico Mexico Foods Fp & a Sr Director @PepsiCo
EDUCATION
IPADE Business School
Master of Business Administration - MBA
Instituto Tecnológico Autónomo de México
Licenciatura, Economía
SKILLS
ABOUT PEDRO BARBA
Finance Executive with 12+ years of experience in Food & Beverage (F&B) and CPG, passionate about transforming finance into a strategic business partner to drive growth and deliver results.Currently leading PepsiCo Mexico Foods FP & A, managing a $7B NR business and driving finance digitalization. Previously, as DTS Finance Director, partnered with PepsiCo’s largest and most profitable sales channel outside North America, supporting its digitization journey.In LATAM Capex, managed an annual investment portfolio of $1B, ensuring strategic allocation and ROI optimization. Earlier, in GBS, designed and migrated Financial Planning activities, creating PepsiCo’s Financial Global Business Services in Latin America.As FP & A Manager, led PMF’s financial planning team to deliver annual business plans, identify risks and opportunities, and communicate results to Corporate. Earlier roles as Commercial Finance Analyst and Jr. Manager included partnering with Marketing and Sales across multiple categories (Salty, Oatmeal, Cereals, Bars, N&S, Flour Mixes) to develop pricing strategies, evaluate revenue management, and implement growth initiatives, while managing monthly P&L forecasts and AOP.Core Expertise: Capital Investments, FP & A, Business Transformation, Strategic Planning, Revenue Management, Portfolio Optimization, Financial Modeling, Consensus Building, Reporting & Presentation.
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