Erik Pedersen
Director, Product Design @Hyatt
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WORK HISTORY
Director, Product Design @Hyatt
Chicago, IL, US
Leading a team of product designers responsible for the guest-facing design of Hyatt.com and the World of Hyatt App, supporting the Loyalty program, e-commerce booking platform, AI integrations, new property websites, and new brand websites-Since starting in 2019, Hyatt has doubled their direct revenue to over $2B per year. Design played a large part in that success by reducing friction in the booking flow through user and A/B testing initiatives, and by designing a scalable property website platform for 30+ brands and over 1700 hotels that increased booking conversion rates by 4-8%, leading to tens of millions of dollars in increased revenue- Nominations for the UX Design Award for our property website design system, finalist for the Skift Idea Awards, and a Webby finalist in the travel category for the World of Hyatt app redesign. JD Power Award winner for the World of Hyatt app and Hyatt.com-Collaborating closely with leaders in product and engineering and with business stakeholders to see products through initial discovery through implementation and post-release iteration. Luma Certified Practitioner and specialized facilitator for in-person and remote workshops with stakeholders and practitioners for shared knowledge and alignment and driving decisions.
EDUCATION
DePaul University
MS, Human-Computer Interaction
University of Illinois Urbana-Champaign
BS, Psychology
SKILLS
ABOUT ERIK PEDERSEN
Manager of high-performing teams of UX generalists working in collaborative Agile environments. Driver of lean and collaborative UX design practices for product teams and large organizations. Player-coach with over 20 years of UX practitioner experience across user research, interaction design, and front-end developer roles in multiple industries supporting consumer-facing and internal applications. Recruited, hired, trained, and developed the careers of over 50 product designers across two large companies, at several sites within the USA, Northern Ireland, and India. UX experience that ranges across the hospitality, e-commerce, financial services, insurance, medical, telecom, and automotive industries.
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