Phil Dlatt
Sr Marketing Manager @Panasonic Connect North America
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WORK HISTORY
Sr Marketing Manager @Panasonic Connect North America
Chicago, IL, US
Lead strategic marketing for Smart Manufacturing Hardware and Software products, Welding Equipment and Manufacturing Execution Systems (MES) • Delivered a 9200% ROI on integrated campaigns, including thought leadership, trade shows, digital media and social • Developed first 360° digital application in company history, helping drive record sales from 2021–2023 • Lead product launches, agency partnerships, and cross-functional initiatives as part of the business unit leadership team
EDUCATION
Northwestern University - Kellogg School of Management
Business Marketing Strategy
Roosevelt University
MS, Integrated Marketing Communications
Gies College of Business - University of Illinois Urbana-Champaign
BS, Business Administration / Marketing
SKILLS
ABOUT PHIL DLATT
Strategic marketing executive with 20+ years of experience transforming complex technologies into compelling marketing campaigns that deliver measurable ROI. Proven success in driving digital transformation, brand strategy, and go-to-market execution for global organizations in manufacturing, smart infrastructure, SaaS, and industrial sectors.Known for leading high-impact marketing initiatives—including a 9200% ROI campaign and multiple record-setting product launches—by aligning cross-functional teams and data-driven strategies with business growth goals.Specialties: B2B Marketing | Digital Strategy | Product Marketing | Thought Leadership | Demand Generation | Customer Journey | ABM | GTM Strategy | Industrial Automation | Smart Manufacturing | Brand Positioning | ROI ForecastingLet’s connect if you’re looking to spark growth through strategic, customer-centric marketing.Specialties: Strategic Marketing, Market Positioning, Content Creation, Thought Leadership, Use Case Development, Digital Marketing, Lead Generation, Strategic Market Planning and Segmentation, Event Marketing, Media & Public Relations, Direct Response Marketing, Social and Grassroots Marketing, Product Launches, Budgeting, ROI Forecasting, Marketing Communications, Integrated Sales Techniques, Nurture Campaigns Industry experience includes: Manufacturing, food service, Internet of Things (IOT), Smart / Intelligent Buildings, integrated building management systems (IBMS), building automation, lighting controls, security and access controls, fire products, MRO, software, healthcare, athletics, and not-for-profit organizations.Horizontal Market Experience Includes: General, Mechanical and Electrical Contractors, Architects, IT Executives, and Consulting Specifying Engineers Vertical Market Experience Includes: Manufacturing, Food Service, Healthcare, Life Science, Commercial Office, Mixed-use Developments, K-12 and Higher Education and Data Centers
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