Drew Sheldon

Content Specialist @Panasonic North America

Newark, NJ, US

Took on a central role developing brand voice and tone of North American sustainability campaign,\"Panasonic Green Impact\"Compiled data-driven research regarding our target audience (Millennials and Gen Z) to create informed decisions on their feelings on the climate crisisWorked closely with agencies to meet our standards for quality and consistent brand voice while developing audience-driven web and social content that was also informed on the issuesBuilt out this narrative into a larger, global campaign in collaboration with our North American and Japanese teams and with global agenciesDeveloped engaging content highlighting Panasonic\'s extensive technology portfolio across its many business units as part of larger brand narrative