Peter Claridge
Marketing Director @Streamalive
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WORK HISTORY
Marketing Director @Streamalive
StreamAlive is a seed-funded ($3.11m) SaaS that provides chat-powered audience interaction tools for enterprise training sessions, webinars, and large-scale meetings, helping presenters hold attention and increase engagement. Competes with Slido, Mentimeter, and Kahoot.My contribution- Reporting directly to the CEO and investors, I own global go-to-market strategy, positioning, and demand generation- Delivered 1,100% signup growth and 1,340% increase in active users in the past 12 months- Achieved conversion rates well above SaaS benchmarks, including 10% sitewide, 13.9% on landing pages, and 20.8% from LLM-driven traffic- Grew LLM referral traffic 3x in six months while maintaining conversion rates above 20%- Search engines deliver 8.3% conversion with nearly 50% of paid signups originating from search, while direct traffic contributes another 18% of paid signups which highlights a diversified acquisition engine- Scaled adoption with lean budgets through SEO, programmatic SEO, app marketplace distribution, evangelist programs, and selective paid campaigns- Built the marketing function from the ground up: budgeting, forecasting, analytics, and a cross-regional team, applying the Pirate Funnel to optimize acquisition, activation, and retention- Positioned StreamAlive for enterprise adoption by aligning messaging, roadmap priorities, and compliance readiness to large-scale buyer needs.
EDUCATION
Brooke Weston City Technology College
Business, Maths, Physics, Design Technology
CIM | The Chartered Institute of Marketing
Diploma, Professional Marketing
Queen Mary University of London
BEng, Aerospace Engineering
SKILLS
ABOUT PETER CLARIDGE
I’m a B2B marketing leader with 18 years of SaaS experience spanning startups, scale-ups, and enterprise software companies. I specialize in building marketing engines that both create demand (SEO, programmatic SEO, app marketplaces, evangelist marketing) and capture demand (10%+ sitewide conversion rates, nearly 50% of paid signups from search).At StreamAlive, a seed-funded SaaS, I drove 1,100% growth in signups and a 1,340% increase in active users in 12 months, while maintaining conversion rates well above SaaS benchmarks (13.9% on landing pages, 20.8% from LLM-driven traffic). My focus is on go-to-market strategy, positioning, and cross-regional growth for enterprise B2B software companies selling into the US and Europe.I’ve led global teams of up to 14 marketers, managed budgets of up to $1M, and partnered with sales, product, and customer success to align positioning, drive pipeline velocity, and deliver measurable business impact.Specialties: GTM strategy, demand creation & capture, enterprise SaaS marketing, Product-led Growth (PLG), Account-Based Marketing (ABM), and international expansion.
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