Pablo Flórez Rodríguez
Senior HR Specialist Digitalization & Automation @BASF
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WORK HISTORY
Senior HR Specialist Digitalization & Automation @BASF
Leadership of the digitalization and automation process for document creation and management achieving an 80% reduction in processing time, minimizing manual errors, and improving quality by implementing Escriba and integrating it with SAP HR-Delivered digital signature solution improving employee lifecycle workflow and reducing manual processing and providing a post‑process automatic archiving solution by leveraging various RPA technologies-Leadership of various process‑automation projects, such as eliminating control tasks spreadsheets and replacing them with automated tasks in ServiceNow, providing visibility into completed tasks and enabling control dashboards to increase effectiveness and identify potential improvement areas-Support and guidance to the team by resolving process‑related questions and acting as a liaison with HRBPs and other stakeholders-Ongoing process review to identify weaknesses and potential improvements-Identification, mapping, and elimination of manual reports, replacing them with business intelligence tools to enhance self‑service and ensure information is always up to date without direct intervention-Analysis and enhancement of the implementation of PowerApps, Power Automate, and other solutions that streamline routine and repetitive processes, improving both the customer experience and the efficiency of the agents executing these processes in the system-Presentation of improvement processes to different EMEA countries, achieving the standardization of procedures within the department-Participation in various company leadership programs, where I was able to develop and strengthen skills while learning from colleagues in departments very different from HR but facing similar challenges
EDUCATION
Universidad Nebrija
Master's degree in Occupational Health and Safety, Labor and Industrial Relations
Universidad de Santiago de Compostela
Bachelor in Human Resources and Labour Relations, Human Resources Management/Personnel Administration, General
ABOUT PABLO FLÓREZ RODRÍGUEZ
Experienced HR professional with solid experience in payroll operations, process optimization, and HR administration within international environments. Proven track record in leading digitalization initiatives and implementing automation solutions to improve operational efficiency, accuracy, and compliance.AI Facilitator within the teams, supporting the adoption of innovative tools and driving continuous improvement across HR and payroll processes. Recognized for a structured, solution-oriented approach and strong collaboration with cross-functional stakeholders to ensure reliable and efficient service delivery.
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