Pavel Bánhegyi
Global Performance Marketing Manager @1NCE
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WORK HISTORY
Global Performance Marketing Manager @1NCE
Nice, FR
1NCE is a pioneering company set to disrupt the global IoT connectivity landscape. As Global Performance Marketing Manager, I\'m responsible for- Driving and optimizing global digital marketing efforts across paid search, social, and display channels- Translating complex data into actionable strategies that align marketing spend with business goals- Collaborating with Sales and Product teams to enhance lead quality and customer acquisition flows- Implementing rigorous A/B testing and analytics to move from \"gut feeling\" to data-driven growth
EDUCATION
The University of Manchester
Master of Engineering (MEng), Materials Science & Engineering with Industrial Experience
ABOUT PAVEL BÁNHEGYI
Hello, stranger :)I\'m Pavel and I started working in marketing/growth back in 2011.On my journey to becoming a Growth Expert, I actually abandoned a career in Science & Engineering, but several years spent in labs and research helped me become super data- and process-driven in my daily work as a Growth Consultant.Since 2011, I\'ve:🤝 Worked with almost 300 businesses around the world, helping them with growth, user research, strategy, and leveraging data to drive business decisions🧠 Developed deep expertise across most marketing channels and commonly used tool Been a freelancer, consultant, Head of Growth, interim CMO.These days, I\'m mostly busy working at Dapper - the #1 Demand Gen & Growth Agency in the Netherlands-I get excited (and write/post) about: Data, processes, automation (tracking, retargeting and I make the perfect throuple!) Developing short- and long-term growth strategies (and executing them in creative ways) Connecting multiple channels and approaching growth as a synergy process rather than blindly running campaigns in silos-I get annoyed (and also write/post) about: Misuse and misinterpretation of data by executives and marketing teams Lazy growth strategies-If you like a bit of sarcasm and a whole lot of actionable content that\'ll help you as a business or marketing leader: FOLLOW me; or Send me a MESSAGECheers!
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