Pawandip Singh
Vice President Marketing @Rapido
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WORK HISTORY
Vice President Marketing @Rapido
Bengaluru, IN
EDUCATION
Institute for Technology & Management, Mumbai
PGDBA, Marketing
SKILLS
ABOUT PAWANDIP SINGH
Consumer-thinking | line-blurring | data-savvy storyteller | analytical-creative leader, who flourishes in challenging and ambiguous environment. A motivated professional with 19+ years of cross functional expertise:# Business Re-Engineering# Business Automation# Brand Management # Merchandising# Marketing # Retail# SalesA hardcore consumer journey evangelist.Currently implementing ICE Proposition ( Integrated Consumer Experience) for Wildcraft.Working On:# Data Targeting and Segmentation# Marketing Automation Systems# Consumer Journey Strategy# Omni-Channel Integration# Predictive Intelligence# Proximity Marketing# Marketing AnalyticsProfile Overview:# Potent combination of left brain intellect & right brain creativity # Skills in identification of exploding market opportunities# Leading, exploring & exploiting specialty brands# Growing & innovating embryonic products# Unfaltering focus on bottom line # Street savvy decision-making # Strong business acumen Key Competencies:# Change management & business transformation# P&L management & strategic business planning # New product development & launches # Product cost & channel strategies # New market development# Team building Proven Track Record:# Maximising profitability & driving sustainable accelerated growth# Enticing positioning strategies to build brand equity# Cultivating conversation & customer intimacy # Incubating innovation & marshalling change # Fostering collaborative work environment# Strengthening business agility # Networking
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