Litika Lakhwani

WORK HISTORY

EDUCATION

ABOUT LITIKA LAKHWANI

I often introduce myself as someone curious about how businesses grow and how people make decisions. That curiosity led me into the world of performance marketing, where I now help B2B SaaS companies generate leads, improve conversions, and scale revenue through data-driven strategies.My journey started with experimenting on Google Ads and Bing Ads, and over time, I realized marketing is like solving an ever-evolving puzzle. I enjoy blending creativity with analytics- running A/B tests, diving into GA4 dashboards, optimizing campaigns with Ads Editor, or exploring insights on SEMrush and Ahrefs. Every project is a chance to learn, unlearn, and get closer to what truly drives impact.Along the way, I’ve worked across EdTech and SaaS, picking up not just skills but perspectives on how industries and consumers behave. What excites me the most is that marketing is never “done”; it’s about iterating, optimizing, and chasing better outcomes every day.Outside of work, I find balance in the mountains, in travel, and in discovering new food cultures. Health and mindfulness are part of my routine- yoga and a clean lifestyle keep me grounded. I’m also deeply fascinated by entrepreneurship and consumer brands, especially clothing, and I love exploring how ideas turn into businesses that people connect with.At the heart of it, I enjoy conversations- whether it’s about marketing experiments, entrepreneurship, or simply sharing life stories. Always open to connecting and exchanging ideas.