Pavithra Murugan
Ecommerce Marketing Specialist @Bodybest
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WORK HISTORY
Ecommerce Marketing Specialist @Bodybest
Toronto, ON, CA
As an E-commerce & Digital Marketing Specialist at BodyBest, I manage day-to-day operations across two Shopify Plus stores, BodyBest and WR Linens, focusing on technical SEO, Google Ads optimization, product merchandising, and shipping logistics.I collaborate with cross-functional teams (marketing, warehouse, customer service) to improve customer experience and drive online revenue.Key Responsibilities: Manage Shopify Plus storefronts including theme customizations (Empire & Warehouse themes) Optimize product pages with metafields, schema, pack quantity logic, and price-per-unit visibility Run and analyze Google Ads (Search, PMax, Shopping) using Smart Bidding and tROAS strategies Maintain Google Merchant Center feed (handling price mismatches, tax, shipping, duty settings) Use SEMrush to identify backlink gaps, toxic links, and SEO errors (LCP, crawlability, AI visibility) Coordinate email marketing with Klaviyo (flows, incentives, back-in-stock alerts) Lead technical SEO hygiene: robots.txt, canonical tags, internal linking, image renaming Manage international shipping setups using Canada Post, UPS, Zonos, and Intuitive Shipping Build Shopify Flow automations for order tagging, invoice logic, and B2B gating Work with tools like GA4, Search Console, Tag Manager, Canva, and Gorgias for operationsTools Used:Shopify Plus, Google Ads, GA4, Cin 7 Omni, Search Console, SEMrush, Klaviyo, Zonos, Gorgias, Tag Manager, Canva, Liquid
EDUCATION
K S R College of Engineering
Bachelor's degree, Computer Engineering
Trailhead by Salesforce
ADX 201 Salesforce Administration
triOS College Business Technology Healthcare
Diploma of Education, Digital marketing Specialist
Trailhead by Salesforce
Pursuing degree Salesforce marketing cloud Email Specialist, Email Specialist
ABOUT PAVITHRA MURUGAN
Digital marketing specialist with 5+ years of experience helping ecommerce brands grow online.I work with businesses to set up high-converting Shopify stores, run smart Google Ads campaigns, and improve SEO to drive real traffic and sales. Whether you\'re a growing business owner or a marketing team looking for freelance support, I can jump in and help.Here’s what I bring to the table:Shopify store setup & theme customization (Liquid, HTML, CSS)Google Ads – Search, Display, Remarketing (with tracking & ROI focus)SEO – keyword research, site audits, on-page optimizationWeb analytics – GA4, Search Console, Tag ManagerEmail marketing – Klaviyo, Mailchimp, Salesforce Marketing CloudSocial media ads – Facebook, InstagramDesign – Canva, Photoshop for creatives & landing pagesI’ve worked on both in-house teams and freelance projects, and I understand the balance between performance, design, and real business goals. Based in Toronto, working with clients across Canada, the US, and beyond. Let’s connect if you need help with your digital marketing — freelance or full-time.
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