Pavel Fernandez
Senior Product Designer @Adthena
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WORK HISTORY
Senior Product Designer @Adthena
London, GB
Supporting brands in optimizing their search advertising performance through high-quality data and AI-driven insights.
EDUCATION
ISDI
University Degree, Communication and Media Studies
SKILLS
ABOUT PAVEL FERNANDEZ
portfolio: pavelfernandez.netHello! I’m a Senior Product Designer with 8+ years of experience crafting intuitive UX/UI solutions for both native and web applications. I’ve had the privilege of collaborating with industry giants like HBO, Caterpillar, and Mimecast, as well as dynamic, fast-growing startups.I specialize in delivering impactful user experience designs across a wide range of sectors, including B2C, B2B, SaaS, Finance, Cybersecurity, AI, Automotive, Web3, Blockchain, and Media.With a strong foundation in user research, prototyping, and usability testing, I excel at leading projects from concept to launch. I’m adept at cross-functional collaboration, strategic problem-solving, and consistently driving results that align with both user needs and business goals.Passionate about building meaningful, scalable, and impactful products, I thrive on transforming complex challenges into elegant, user-centered solutions.Key Achievements• Silver for Best UX in E-commerce 2023 for ConferWith App• Webby Awards Nominee 2021 for HBO My Daemon App (Best Visual Design)• Dot.com Awards Platinum 2017 for Battle of the Kings, Harley Davidson WebCore Skills & Tools• Design Expertise: Product Design, UX, UI, Research, Service Design, Heuristic Analysis, Agile, Visual Design, Motion Graphics, Design Systems, User Journeys, Prototyping, User Testing• Design Direction:I have led teams of various sizes, promoting collaboration and growth, streamlining workflows, managing resources, and implementing Agile methodologies.• Languages: English (Fluent), Spanish (Native).
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