Paul Watson
Head of Marketing @Abertay University
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WORK HISTORY
Head of Marketing @Abertay University
Dundee, GB
EDUCATION
University of Dundee
Master of Arts (M.A.) Hons., English and Politics
Dundee College
HNC, Professional Writing Skills
SKILLS
ABOUT PAUL WATSON
Not the Sea Shepherd guy or the Conspiracy Theorist guy.As Head of Marketing at Abertay University, I champion purpose-led, data-informed marketing that inspires and includes.I\'m passionate about widening access to higher education and promoting education for all, ensuring our campaigns speak to diverse audiences and break down barriers. My approach blends creative vision with analytical insight, so every initiative is backed by data and driven by a clear purpose. As a leader of a talented multidisciplinary team spanning marketing, web and design, I draw on nearly a decade of experience within higher education to nurture creativity, collaboration and strategic execution, empowering my team to innovate, experiment and excel.I\'m proud that our Marketing Team recently earned a Highly Commended accolade in the Outstanding Marketing Team category at the Times Higher Education Awards. More importantly, it\'s rewarding to see how our work translates into greater awareness, engagement and opportunities for students.
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