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Paulo Otsubo
Group Product Manager @Pravaler
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WORK HISTORY
Group Product Manager @Pravaler
São Paulo, BR
Lead the Product Managers teams for two strategic tribes: Acquisition (responsible for SEO, contracting journey, affiliate channels) and Engagement/Lifecycle (responsible for Customer Service tools, Assisted Sales operations, and CRM/Growth)- Implemented Salesforce for customer service, CRM, and commercial management, optimizing operations and increasing conversion rates in the sales funnel- Lead pioneering Generative AI initiatives for customer service, data analysis, and accelerated product development, transforming operational efficiency- Reduced the contact rate per active student from 7.9 to 3.8 (52% reduction) and the number of service tools/platforms from 10 to 3, simplifying operations and reducing costs- Increased Relational NPS from 46 to 54, demonstrating significant improvement in customer experience through implemented product initiatives- Coordinate the development of solutions that impact the entire customer funnel: from acquisition and initial conversion to engagement, retention, and growth throughout the lifecycle- Actively develop digital product management competencies in my team, promoting workshops, mentoring, and establishing discovery and delivery processes focused on business results.
EDUCATION
Senac Brasil
Games: Production and Development
Universidade Estadual Paulista 'Júlio de Mesquita Filho'
Bachelor in engineering
SKILLS
ABOUT PAULO OTSUBO
I am a Digital Product Leader with over 10 years of experience transforming businesses…
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