Paul Sutton
Head of Content @Bridge Base Online
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WORK HISTORY
Head of Content @Bridge Base Online
Lille, FR
Key responsibilities include managing the marketing team and defining and delivering on the marketing and content strategy. Using a multichannel approach, I\'ve transformed the quality, volume, and frequency of communications with our players, achieving outstanding engagement, including email open rates of over 50%. I\'ve also led major initiatives in SEO and SEA, significantly increasing our online visibility and player acquisition. Recently, I\'ve enhanced user segmentation, using much more targeted and personalized messaging, and by refining user journeys and improving the onboarding process, we have achieved a 30% reduction in churned users.Key achievement: I\'ve co-recruited our talented team of marketers and content creators and transformed BBO from not producing any content to becoming the benchmark for content in world of online bridge.
EDUCATION
Edinburgh Napier University
BSc, Social and Management Science
Edinburgh Napier University
MSc, Information Technology
Preston College
A Levels, English, Sociology
Wine Scholar Guild
French Wine Scholar , Wine Steward/Sommelier
SKILLS
ABOUT PAUL SUTTON
Online marketing strategist, business analyst, and problem-solver with 25+ years of experience across private, charity, and public sectors. Currently Head of Content at Bridge Base Online, I specialize in digital strategy, content marketing, and business growth.I began my career in the corporate sector before earning a postgraduate master\'s in Multimedia Technology, which led me into web and digital marketing. I’ve worked agency-side, spent eight years at Deloitte, and served as a marketing manager in the wine industry. I ran my own digital marketing consultancy, advising clients mainly in the wine industry, helping them optimize their online presence and achieve measurable growth.
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