Paul Sage

WORK HISTORY

EDUCATION

ABOUT PAUL SAGE

Skilled at managing and measuring consumer and business brands and marketing campaigns. Experienced in corporations, agencies and consulting companies. Good at language, numbers, problem solving, and helping people be more confident and effective. I manage media, marketing research, ad creation, website design and optimization, social media, direct marketing, mobile marketing, trade show brand presence, multicultural marketing, public relations, sales training and employee communications. My key capabilities include: • Website Development and Organization • Digital Media: Paid Search, Display, Video, Paid Social • Applications: Microsoft Office, Constant Contact, Joomla, Adobe InDesign • Social Media • Media Investment Effectiveness and Quality: Display, Search, TV/Cable, Radio, Print • Brand Strategy and Tactical Guidance: Brand Definitions, Creative Briefs, Brand Implementation Guidelines • Marketing Communications Project Management • Writing and Content Management: Websites, Advertising, Proposals, Presentations, Press Releases • Brand and Campaign Communications Measurement • Marketing Research: Qualitative Interviews and Interpretation, Online Surveys, Insights Development • Vendor Selection, Direction, Evaluation and Cost Reduction • Selling-Side Scope of Work Formulation, Contract Negotiation • Employee and Customer Coaching, Training, Mentoring and Teaching • Retail Operations and Sales Floor Best Practices I have strong experience in these industries: • Real Estate and Communities • Healthcare • Telecommunications • Utilities • Banking and Financial Services • Software and Data Services • Marketing and Advertising Agencies • Education