Paul Mourao
Associate Product Marketing Manager - Hot Wheels, Global Team @Mattel, Inc.
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WORK HISTORY
Associate Product Marketing Manager - Hot Wheels, Global Team @Mattel, Inc.
Los Angeles, CA, US
Led licensed partnerships with major entertainment studios including Netflix, Disney, Universal, Warner Bros. Discovery, and Paramount, managing 15+ co-branded products from concept through launch while ensuring alignment with studio IP guidelines and brand standards.• Drove strategy, financial planning, and go-to-market execution for Hot Wheels product segments representing a $1B+ global business, partnering cross-functionally to align launches with market trends and business goals.• Shaped global portfolio strategy across North America, LATAM, EMEA, and APAC, adapting positioning and product storytelling to regional trends and consumer insights.• Partnered with regional marketing teams to localize product launches and marketing toolkits, ensuring cohesive execution across retail, digital, and media channels.
EDUCATION
University of Southern California
Master of Business Administration - MBA
USC Marshall School of Business
Master of Business Administration - MBA
Universidade Presbiteriana Mackenzie
Bachelor's degree, Business Administration and Management, General
USC School of Cinematic Arts
Graduate Certificate, Business of Entertainment
PUC Minas
International Relations and Affairs
ABOUT PAUL MOURAO
I\'m a results-oriented Marketing professional with a passion for weaving captivating narratives and driving growth for innovative brands. My MBA from USC\'s Marshall Business School, combined with the Business of Entertainment Graduate Certificate from USC\'s School of Cinematic Arts and my experience in brand management have equipped me with valuable skills such as:• Craft Compelling Campaigns: I excel at developing and executing data-driven campaigns across all channels, from social media and influencer marketing to traditional media activations. My storytelling expertise helps forge authentic connections with audiences. • Fuel Product Strategy: I possess a keen understanding of how to analyze market trends and consumer behavior. This allows me to develop winning brand and product strategies that resonate with target demographics and propel business objectives.• Drive Innovation Through Project Management: I leverage innovative thinking within a structured project management framework. This allows me to develop new integrated marketing initiatives and execute them efficiently, maximizing their impact.Key Achievements• Boosted Brand Recall: Increased brand recall by 10% through impactful storytelling campaigns where I took on creative lead and screenwriter roles for live TV activations and web series.• Drove Sales Growth: Led cross-functional teams on product launches, from ideation to go-to-market strategy, generating double-digit growth in net sales year-over-year.• Enhanced Purchase Intent: Achieved an 8% increase in purchase intent through a sponsorship campaign that reached over 70 million people.I\'m eager to connect with forward-thinking companies in the Entertainment and Technology industries where I can utilize my skills to tell stories that captivate audiences and drive success.
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