Pauline Shaw

WORK HISTORY

ABOUT PAULINE SHAW

Marketing, Communications and Events professional with an exceptional 25-year track-record as a senior leader in the events, consumer, tourism, and culture sectors. Demonstrable accomplishments working strategically at senior level, transforming business plans into tangible results for commercial success. A people-focussed leader skilled in coaching, motivating and inspiring teams. Highlights - Transforming the events portfolio at Glasgow Science Centre and generating income in excess of £2million. Member of the Senior Management Team, leading three teams across the delivery of the extensive events programme. Marketing & Communications Business Partner at Glasgow Life • Creating and delivering strategies to achieve targets including income generation in excess of £12million for ticket sales and venue hire; audience attendances at venues and events and economic impact for the city of Glasgow through tourism and event-related spend. • Data and digital management including content creation and delivery of 32 social media channels with audiences over 91million impressions 4million engagements; development and management of 10 websites; GDPR compliant data management of approx. opted-in contacts. • Brand management and development for key city events and venues including Celtic Connections, Tramway, Glasgow Royal Concert Halls, Merchant City Festival, Mela, Glasgow Loves Christmas and the World Pipe Band Championships. Also delivered the Commonwealth Games Festival 2014 marketing plan, contributed to the European Championships Festival 2018 marketing delivery and led on the campaign for Turner Prize 2015. • Leading and managing a team including marketing, PR and digital officers, fully trained in performance management, coaching, absence management, disciplinary and grievance handling. • Managing external agencies including communications/PR, media purchasing, design and research. • Reporting performance against targets, analytics, economic impact and audience development. • Management and monitoring of budgets. • Working with partners, funders, stakeholders and supporters to build relationships and fulfil contractual obligations. • Work with a range of colleagues in the organisation from the Leadership Team/Directors, through to Heads of Service, producers, curators, box office clerks and venue assistants. • Member of the Equalities & Diversity Steering Group.