Pauline Feutry
Digital & Social Media Manager @ICICLE
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WORK HISTORY
Digital & Social Media Manager @ICICLE
Paris, FR
Orchestrating the digital transformation and European market expansion for ICICLE, a pioneering sustainable luxury fashion house, bridging East-West operations to establish a digital presence across France and Europe.
EDUCATION
Royal Academy of Fine Arts Antwerp
Bachelor's degree
Atelier de Sèvres
Foundation year for art school entrance exams
Institut Français de la Mode
Master
Studio Berçot
Bachelor's degree
Academy of Arts University
Master's Degree
ABOUT PAULINE FEUTRY
With over 10 years of experience, I have built a strong expertise in brand image and digital communication within the luxury and fashion industries. From CHANEL to ICICLE, I have navigated diverse brand landscapes, developing innovative strategies and mastering the full digital spectrum —from content creation to data analysis. My expertise centers around three core pillars: image, communication, and digital. Throughout my career, I have honed a strategic and creative global vision, which manifests through my work in art direction, editorial strategy, content creation, 360° communication campaigns, copywriting, corporate communication, influencer marketing, retail marketing, social media management, paid campaigns, data analytics, media planning, newsletters, CRM, and team leadership. Driven by a passion for transforming brand stories into impactful digital experiences, I bring a holistic approach that fosters engagement and delivers measurable results.
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