Paul Handford
Communications Director @Resonance Limited
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WORK HISTORY
Communications Director @Resonance Limited
GB
Resonance are a leading social impact property fund manager based in the UK. We raise capital from socially minded investors, who invest in our award winning funds to help people and communities who are in crisis. Our social impact property funds currently house individuals and children, across homes. Resonance is a B CorpI head up the Communications and IT team. I am Responsible for all aspects of communications including PR, brand development, digital, impact reporting in addition to IT infrastructure and security,
EDUCATION
The Institute of Direct and Digital Marketing
Diploma
SKILLS
ABOUT PAUL HANDFORD
Strategic marketing professional with client, agency and consultancy experience. While most of my career has been spent within the Financial Services sector, I have also extensive experience gained in developing marketing strategy and communication plans across a range of sectors, including: Energy - Npower; Good EnergyEducation - Clifton College; Uni of GloucestershireMembership - British Medical AssociationLeisure - TuiParticular specialism in working with challenger banks and re-building financial brands to develop differentiated propositions, having worked extensively with- Virgin Money- Harrods Bank- Royal London My key skills include- Integrated Marketing Strategy - Communication planning- Proposition development- Direct Marketing (Direct Mail, DRTV, Telephony, Press, In-branch POS)- Digital marketing (Content Strategy; SEO, PPC, Digital Strategy)- CRM- Omni channel Financial Services Marketing- Relationship Management- Customer Experience PlanningIn addition to my marketing career I am also a volunteer (Non-Exec) Board Director at Bristol Credit Union, who work with the local Bristol community helping people get a fair deal on loans and savings, whilst helping to educate people in how to make the most of their finances. Since becoming a Director we have grown membership levels by over 30%.
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