Paul D.

WORK HISTORY

EDUCATION

ABOUT PAUL D.

I am an accomplished full-stack executive with a strong track record in driving growth in digital businesses. With nearly two decades of dynamic experience in the digital entertainment industry, I am well-prepared to lead any team and contribute continued growth and innovation.Currently leading the App Store Business for Spanish-Speaking Latin America at Apple, I am responsible for all activities, processes and people that are essential to the success of the App Store in the region. Before Apple, I worked for nearly a decade at Paramount where I was VP & Head of Marketing & Growth, Streaming - Latin America. Prior to that I worked for 10 years in the video game industry being in charge of all aspects of marketing, including brand creation, acquisition, monetization and in-game economics.Throughout my career, I have gathered an extensive pop culture background and experience in running robust digital businesses with a focus on diverse monetization methods, including subscriptions. My success lies in achieving growth goals, optimizing key metrics, and fostering exceptional teamwork.Over the years, me and my teams have been recognized with 32 PROMAX Latin America awards which celebrate creative excellence in entertainment, design, advertising and marketing. Other awards include one EIKON award and one Prêmios Lusófonos da Ciratividade award. I have also been a jury at the YouTube Works Awards Mexico, Premios PRODU, Premios Clarín and Lápiz de Oro awards.Most recently in 2023 I was honored to be included in Merca2.0’s list of the “100 Most Brilliant Minds in Digital Marketing” in Latin America.Key skills:• Strategic Marketing• Branding and Positioning• User Acquisition and Engagement• Team Leadership and Management• Campaign Development and Execution• Revenue Growth and ROI Optimization• Digital Marketing and Social Media• Market Analysis and Insights• Partnership and Relationship Management• Budget Planning and Management• Customer Experience and Retention• Product Launches and Market Expansion• Data-driven Decision Making• Pricing Optimization• Publicity & PR• Remarketing• SEO/ASO• Storytelling• Gamification• A/B Split Testing• SVOD, AVOD, FAST• Fluent in Spanish and English, intermediate French and Portuguese level.• Excellent communication skills with people at all levels and functions.