Paula Sordini
Senior Analyst, Advertising Revenue & Yield @Spotify
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WORK HISTORY
Senior Analyst, Advertising Revenue & Yield @Spotify
Build and execute pricing and inventory strategies to maximise revenue across EMEA markets.Responsible for yield management across multiple channels - direct, programmatic, automation - and formats. Create and managing rate cards and deal approvals in order to support the rapid growth and monetisation of Spotify evolving digital properties. Support trading team in auditing and building successful partnerships agreements with media holding companies and clients direct. Partner with Finance to develop revenue targets & forecasts.
EDUCATION
Universitat
BA in Advertising and PR, Advertising an PR
SKILLS
ABOUT PAULA SORDINI
A highly skilled team leader with extensive experience in the advertising and ad-tech industry working for a global brand. Organised, time focused and assertive communicator. With experience leading and supporting cross-functional projects end-to-end. From setting the scope and objectives to delivering the output.Managing stakeholders has been a pivotal skill I developed throughout my career. With an open and flexible mindset and transparent communication, aiming to achieve an efficient cross-team dynamic.Working towards a revenue goal each quarter helped me gain an eye-for-detail on numbers. Tracking accurate forecasts, supporting sales initiatives and identifying delivery risks and opportunities.
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